Jaworski, Bernard J.
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Market Orientation: Antecedents And Consequences (report No 92-104)
Information Processing From Advertisements: Toward An Integrative Theory (working Paper, Report No 90-100) (georgian Edition)
Enhancing The Managerial Relevance Of Information-processing Theory In An Advertising Context (working Paper, Report No 90-104)
Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Market Orientation: The Construct, Research Propositions, And Managerial Implications/working Paper, Report No 90-113
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